Happy Belated Sweetest Day.

I had no idea. Forgot completely.

Thanks Breda for reminding me:

"Today is Sweetest Day, a holiday celebrated primarily around the Great Lakes region. Originally created in 1921 by candymakers in Cleveland, it meant to serve as an "occasion which offers all of us an opportunity to remember not only the sick, aged and orphaned, but also friends, relatives and associates whose helpfulness and kindness we have enjoyed." The candymakers, of course hoped this holiday would increase the sales of candy. Since that time, Sweetest Day has become somewhat of a mini-Valentine's Day with roses being sold on street corners and couples making plans for an evening out."

I had no idea that it was a local thing. There are entire aisles in Kroger's dedicated to Sweetest Day cards, candy, flowers, etc.

Just another holiday inspired by Hallmark and/or the Cleveland candy industry (which I didn't even know existed until today), I guess.

Have you ever heard of Sweetest Day?


Tony said...

I usually only remember Sweetest Day when it's halfway over and someone reminds my wife about it. Then she proceeds to give me crap about forgetting... mostly for the sake of giving me crap. :-)

Laura said...

I never knew it was a regional thing, either. But, since I grew up in Michigan, that doesn't surprise me. I haven't heard anything about it here in Wyoming, so I don't think it is celebrated here. Although I may be wrong...

:o) Happy Sweetest Day, Epi!


Evil Transport Lady said...

Never heard of it. We have enough hallmark holidays IMO.

Fyremandoug said...

not here on the Left coast Epi dear
Its a Eastern thing I guess.

So did you decide on a Blaster yet????????